What do the forced departure of Brendan Eich from Mozilla and #CancelColbert have in common? They are both examples of Fakectivism. Fakectivism is social media activism by small numbers of people that is integrated into the news cycle because it matches the media’s political agenda.
Every Tea Party member knows that media coverage of actual protests is unequal. Twenty students, most of them volunteers at an environmental non-profit, protesting Keystone will get media coverage that a thousand Tea Party members protesting ObamaCare won’t receive.
The same is true of online protests.
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